About
Small studio. Loud opinions.
We build websites for small businesses, and we tell the truth about the ones they already have.
Why the roast
Because nobody tells a friend their baby is ugly, and nobody tells a business owner their website is. Silence is polite and expensive. We would rather be useful than polite, and we would rather be funny than mean. The roast is about the page, never the person who made it.
How we work
Small on purpose. You talk to the person designing and building your site, not an account manager. We sketch before we build, we test on real phones, and we use AI for the grunt work while a human makes the decisions.
What we will not do
Invent testimonials. Buy fake reviews. Stuff keywords. Hide the cancel button. Build a site that needs a login to a page builder just to change a phone number. Promise a ranking on Google.
A note on AI
This site uses AI in two visible places, the roast and the concierge, and both say so. AI can be wrong. That is why our agents are built with firm limits and a human hand-off, and why the roast shows you the measured facts next to the jokes.
Bio, photo and story: coming from the owner. This page is deliberately free of invented credentials.
Last thing
Let's fix your baby's website.
Tell us what you have and what's wrong with it. A human replies with an honest opinion and a written quote, no pressure, no jargon.
No Jimmys were harmed